~I live and work in NYC as a Creative Manager at BuzzFeed.~
In creative, we work with advertisers to help them avoid the horrific, ineffective mess that is the traditional banner ad. Instead, we write customized content that mixes the voice of the brand and its message with the wit and "Internet savviness" of BuzzFeed—trying to make content that's distinctly engaging and shareable and not simply based on how many clicks it'll get. (Although believe me, it'll get quite a number of those as well.)
I have wanted to work in business ever since I was a kid. When I was in fourth grade, I created an imaginary Fortune 500 company and made my friends its executives. This ideal has been interwoven throughout my life ever since.
When I was a sophomore in high school, I started selling items on eBay that my family no longer wanted, and eventually expanded that out to friends, their parents, their friends, etc. until I had a full-fledged business working with dozens of clients. Originally registered as Kitsap Krap and ultimately Auctions-on-Hudson, this entrepreneurial endeavor sustained me for most of my adolescence.
Kitsap Krap has taught me how to interact with people professionally and manage clients, make quick decisions, hit deadlines, and of course, how to get attention. Combined with a degree in history, this unique skill set has been a great creative asset.
Specialties: social media, management, advertising, blogging, working with people, generating viral content, editorial work, viral marketing
2015 - Present
Group Creative Director / BuzzFeed
Creative Manager / BuzzFeed
Starting as an editorial intern just three years ago, I moved into BuzzFeed's then-newly created Creative department to specialize in native advertising (BuzzFeed born-and-raised). Now I manage a team of awesome people as well as head creative campaigns for everything from BBC to Purina.
Editorial Intern / BuzzFeed
Aside from finding content and writing my own posts, I discovered, edited, and queued community posts, working to find or create the next "viral sensation." For examples of my work, visit my profile at http://www.buzzfeed.com/fjelstud.
Intern / Idealab
From June through December, 2009, I worked under the New Ventures Group at Idealab as a development intern for one of their new projects, Tools.com. My primary responsibilities were setting up the items database, contacting potential partners and affiliates, identifying and implementing keywords to maximize SEO, as well as promoting Tools.com on related industry websites and blogs.
The summer of 2010 I returned to Idealab and helped manage the expansion of Idealab's official Twitter account, manage Tools.com's blog, develop keywords and bios for people and organizations on TweetUp/PostUp (now part of UberMedia), and various other research-oriented projects.
Owner / Auctions-on-Hudson
In the summer of 2005 I sought a way to earn my own money while earning real work experience and managing a business. I first opened Auctions-on-Hudson under the name "Kitsap Krap Auctions," a registered business in my home state of Washington. "Auctions-on-Hudson," was the retitled version once I moved to upstate New York for school. A-o-H functions through eBay, where I list items for clients and take a commission based on successful sales.
Intern / National Film Festival for Talented Youth (NFFTY)
As a development associate for NFFTY, I primarily called various companies to pitch to their marketers about the festival. I also pitched this unique film festival to a number of film schools (seeking students to submit their projects), including UCLA and USC.
business management, tech and internet startups, entrepreneurship, european history, british history, political science, sociology, international relations, internet, viral media, new media
eBay has been a significant part of my life since I was just fifteen. Through the west and east coast sides of the business, I was able to generate my own money while being self-employed during my high school and early college years.
My first foray into business (outside of the pretend company I "owned" in fourth grade—but that's another story) was with "Kitsap Krap," a commission-based eBay company. (The name was based on the county my hometown is in and the kind of items I originally offered, leftovers from a family garage sale).
Last known as "Auctions-on-Hudson"—another gimmicky name based on my college town—eBay has (thankfully) taken a backseat to my work at BuzzFeed, but its influence plays into my daily work ethic. It gave me my first experience administering a business, advertising and promoting, developing and managing a website, catering to clients' requests, handling others' money, and of course, managing the bottom line.
My favorite internet phenomenon is when someone comments on a YouTube video with a really benign comment like “I love this song!” and then there are a bunch of hidden responses to that comment and then the last one isn’t hidden and it’s something like “you ignorant tool, I can’t believe anyone would even defend Eisenhower’s foreign policies, let alone compare them to political strategies of Napoleon. Take your asinine opinions elsewhere (and FYI, the Chinese DID invent noodles. idiot.)”
Last week I went out to Olympia, WA to visit a friend. The morning after having ~A Night~ we went to San Francisco Street Bakery (get the pesto-asiago bagel with garlic + chive cream cheese) to find something that would soak up the Olympia Beer (“It’s the water!”) and (some) regrets.
As soon as we got there we were accosted by a pair of prepubescent boys who started quietly harassing us about these rocks (literal rocks) they were selling, making sure to point out that they would sell them for $2, $3, or $5, but “no higher,” and “no lower” either. Refusing to negotiate the price of rocks that you like certainly just picked off the ground we were standing on seemed like a bad call, but I digress.
I guess they thought we were an exceptional group of suckers because we observed that their typical business strategy consisted of sauntering up to strangers and just holding a sign in front of them without even speaking. Nevertheless, we told them we’d “think about it.”
And we did think about it. Not about buying their “all-natural” wares, but about their flawed business model. We spent breakfast discussing how they could increase sales, which seemed simple, really: don’t silently hold signs in front of people, be willing to negotiate your prices (what’s market value for street rocks?), get better rocks, or probably just don’t sell rocks in general.
At some point they must have overheard us, because—I guess after an emergency shareholders meeting—"Noah” pinned up a sign on the bulletin board announcing a whole new product line: COOL AMAZING Basketball TRICKS.
Can’t wait to see them on next season of Shark Tank.
Mom: Haha how old are yours? Mom2: 12 and 14…the cursed ages,. Mom: oh I’ve been there…WANNA TRADE HAHA..16 and 18 for me Mom2: oh no…I’m so scared for 12 to hit teen years Mom: GOOD LUCK! Both: that very weird laugh